Customers’ voice

The Benetton Group

Benetton Group rolls out Cegid‘s unified commerce and POS platform to 1,000+ stores worldwide

The Italian multinational apparel group has signed a contract to deploy Cegid Retail to support its United Colors of Benetton, Undercolors of Benetton and Sisley brands.

_{Objectives : Digitise all Benetton Group’s stores to help provide customers with a smooth, stress-free and state-of-the-art omnichannel shopping experience in-store; as well as empower its sales staff with new technologies and digital tools.}

The retailer started with an IT pilot in 4 stores in 2019 and then expanded the project to 29 stores in 2020. Popular take up of the new omnichannel solution from both staff and customers has led the decision to adopt Cegid Retail across its international store network: rolling out 1,358 stores in 23 countries*, at a pace of 100 stores per month, including in Italy, Germany, France and the UK.

We are very proud to count this prestigious Italian and international brand among our customers and to be able to make our best technological innovations available to them. Innovations that, for us, translate into technology that provides increasingly fluid, secure and personalised shopping experiences; not to mention better customer service and staffing experiences, in-store and online, at any time and in any part of the world.

Mario Davalli, Cegid Country Manager for Southern Europe

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A warm welcome to new clients!

_{We’d like to welcome a number of new retail customers and brands to the Cegid Retail community and also thank our existing brands who have extended their trust.

These include:}

_{C'ART GROUP}
_{MUMMY'S MARKET}
_{COLE BUXTON}
_{ALBERTO ASPESI}
_JINGHI
_{ANN'S COTTAGE WADEBRIDGE}

_{Thank you for your trust!}